Date: October 19th, 2004
Headline: DC Shoes Signs Musicians Tegan and Sara (Press Release)
Vista, Ca (March 24, 2004) - DC Shoes, Inc., the world's leading performance skateboarding shoe company, announced today it has signed musicians Tegan and Sara to an endorsement deal for the DC Girls line launching this spring. The 23-year-old Canadian twins have hit it big in Canada and overseas and are tearing up the college music charts in the U.S. with their latest album If It Was You, released on Neil Young's Vapor Records label.
"We are thrilled to have Tegan and Sara join the DC family," said Damon Way, DC's Executive Vice President. "Like our athletes, the individuality and style of Tegan and Sara represent what DC Shoes is all about."
The first females to endorse the premiere DC Shoes Girls line, Tegan and Sara will perform a special acoustic set (date TBA) and will be outfitted by DC on their tours and appearances throughout 2004. The newly expanded DC Girls line will launch Spring 2004 and includes tops, skirts, jackets, footwear, accessories and footwear. The highly anticipated 100-piece line is divided into sub-collections of Denim, Cargos, Track Suits, Fleece and Basics that hook-up head-to-toe.
Way continued: "Tegan and Sara are doing some really interesting things musically, and they're experimenting with expanding the boundaries of where traditional indie-folk music can go. On top of that, they've got great personal style and are true personalities. That's a trait common to all the athletes and musicians we're involved with. They'll represent the DC Girls' line well."
In the past, DC has developed relationships with artists and musicians who are relevant to skateboarding culture. Travis Barker of Blink 182, Linkin Park and DJ Goldie are a few of the notable musicians who have designed and customized DC Shoes as part of the Double Label projects.
About Tegan and Sara
The twin sisters are in the midst of recording their third album and recently completed an international tour with Ryan Adams. The critically acclaimed duo has also toured with Ben Folds, Pete Yorn, Neil Young, The Pretenders and Rufus Wainwright. Tegan and Sara have also appeared on the Late Show With David Letterman and Late Night With Conan O'Brien. For more information, visit www.teganandsara.com.
About DC Shoes, Inc.
Established in 1994, DC Shoes is the leading performance skateboarding shoe company creating product and apparel designed to meet the needs of action sports participants in skateboarding, snowboarding, BMX, motocross and surf. The company continues to lead through innovation and technology advances in skateboard shoe, snowboard boots and outerwear and developing the industry's first privately owned snowboarding product testing and training facility, The DC Mountain Lab. DC Shoes has been named "Coolest Brand of Shoes" and "Next Year's Hottest Brand" by BoardTrac since 2000. The company generated over $250 million in retail sales in 2003.